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Why pay more?
Does your training agency charge extra for digital certification cards? Why pay more for what SDI offers for free?

Telephone Hell
When you call your training agency, does a real person answer the phone? Or do you get plunged into the Phone Tree From Hell?

Don’t play the game? Then don’t make the rules.
Do the people who manage your diver training organization actively dive and teach? You might be surprised.

Does your agency prevent you from teaching better?
Does your training agency allow you to teach in ways that best meet your customers’ unique needs? At least one does not.

You can’t afford it
Does what your training agency charges for its products and services leave room for you to make a profit? It may not.

What can happen when a low-ball competitor closes?
A local discount dive store closes its doors. Is this a good thing or bad? It will depend on several factors.

Your local dive center offers the best value
While the convenience of buying online is tempting, it doesn’t necessarily offer the best value. Buying locally does. Here is why.

Three tips for more effective merchandising
A well-merchandised store can help the sales process and even do a lot of the selling for you. Here are three tips that can help.