Marketing
What can happen when a low-ball competitor closes?
March 19, 2024
A local discount dive store closes its doors. Is this a good thing or bad? It will depend on several factors.
Your local dive center offers the best value
February 4, 2024
While the convenience of buying online is tempting, it doesn’t necessarily offer the best value. Buying locally does. Here is why.
Ten ways to turn curiosity into sales
July 18, 2023
Here are ten ways you can turn mere curiosity about the products and services you offer into measurable sales.
Don’t leave prospective customers baffled
October 5, 2022
How hard is it for your website visitors to find our how to become certified? It is not quick and easy, you may be losing business.
Sell the Experience
August 16, 2022
To market effectively, you must understand what it is you are selling. Guess what? It may not be what you think it is.
Don’t sell classes. Sell fun.
July 21, 2022
Don’t let your Open Water Diver course be perceived as being “the same as everyone else’s.” You can’t afford it.