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What can happen when a low-ball competitor closes?
A local discount dive store closes its doors. Is this a good thing or bad? It will depend on several factors.
Your local dive center offers the best value
While the convenience of buying online is tempting, it doesn’t necessarily offer the best value. Buying locally does. Here is why.
Three tips for more effective merchandising
A well-merchandised store can help the sales process and even do a lot of the selling for you. Here are three tips that can help.
Inventory strategies for tough times
Managing inventory in tough times can be challenging. Here are strategies that can help you do this effectively.
There is always something to do
Can you afford to pay your staff to not work? Probably not. Here are five things your staff can do when not helping customers.
Ten ways to turn curiosity into sales
Here are ten ways you can turn mere curiosity about the products and services you offer into measurable sales.
Successful events start here
A successful event can not only bring immediate returns, but it can also help stimulate sales for months to come.
Dominating your local dive market
The keys to dominating your local dive market include knowing your customers and creating exceptional products and services.