With many (if not most) new divers, mask, snorkel and fins are the only sales you can count on. Ensuring you get the best possible return on these sales. TUSA understands this. It’s why they introduced the Back to Basics program.
“Just in time” inventory management
Having no more product in stock than you need to meet customer demand helps you avoid tying up money in inventory that isn’t moving. This is known as “just in time” inventory management.
Admittedly, this sort of inventory control has been a challenge in recent months. However, as products become more available, it is once more a viable approach to retail management.
With TUSA’s Back to Basics program, you can avoid the pitfalls inherent in “booking” or “dating” programs. All you need is a feel for what products move and how quickly they turn over.
You need only forecast sales for the next few weeks instead of committing for an entire year. You’ll order more frequently but benefit by having less money tied up in inventory. You will also avoid having to make a financial commitment you might later have difficulty meeting.
Back To Basics dealer benefits
- Minimal commitment: You only need to order 20 masks, 20 snorkels and 12 pairs of fins quarterly. You can adjust what you order as often as you need to. This way, you avoid being stuck with slow-moving products.
- Best margins: Over 60 percent.
- Minimal investment: A dealer who uses this program and buys nothing else from TUSA will spend an average of $7,000 annually. Most manufacturers require a commitment of more than $60,000 annually to get these kinds of margins.
In an uncertain market, TUSA’s Back to Basics provides an approach to inventory control based on what works for you instead of what works for us.