Social media engagement is an important metric to take into account when building your brand. Even though a majority of business owners want to expand the size of their audience, they normally fail to boost their social media engagement. As a scuba diving business, when you engage with your followers on social media you can quickly turn them from mere fans into loyal customers. The time you spend establishing relations with your audience can result in a higher number of sales, boost customer loyalty, and generate higher positive reviews.
The first step to boosting social media engagement lies in posting regular high-quality content. Being active on your social media platforms will let interested divers know that your page is worth following. Communicating with your followers on a regular basis will naturally pull people towards your page, and you will ultimately attract even those people who do not follow you. Listed below are 4 important tips that will help you boost engagement with your audience.
1. Have a Consistent Theme
Having a consistent theme on your social media platforms can drive in followers. People might be more drawn towards your page if they know what to expect and what they will find. A theme related to diving can be motivational, informative and aesthetically pleasing since it is a visual sport. Focusing on the different shades of blue as your background theme might help spice things up a little. Keep in mind that your theme will ultimately reflect your brand, so be very careful when choosing one. Focus on creating a consistent voice and personality for your content.your
2. Post Photos of Your Classes and Events
If you wish to boost social media engagement, you will have to come with content that will spark interest in people and offer them an opportunity to talk about your product or service. As a scuba diving business, you can post fun, high-quality pictures of your classes and events, or take your audience behind-the-scenes with short clips. You can even ask your followers directly what they would like to see next through Facebook and Twitter polls. Choose to post content that will receive a positive feedback from the people.
3. Respond to Comments
For the purpose of increasing social media engagement, you need to be social as well. When you receive diving related questions in the form of comments or messages, take that opportunity and respond to your audience. Whether it is a negative or positive one, make it a point to respond to each customer.
4. Encourage Your Audience to Like, Comment, and Share
When you publish a post, make sure to always add a call-to-action at the end of it. You can politely ask people to like comment and share your post with their friends. If you have the means, you can also hold random giveaways or contests that will encourage a ton of people to share your posts.