Marketing
Why pay more?
September 25, 2024
Does your training agency charge extra for digital certification cards? Why pay more for what SDI offers for free?
Telephone Hell
September 25, 2024
When you call your training agency, does a real person answer the phone? Or do you get plunged into the Phone Tree From Hell?
What can happen when a low-ball competitor closes?
March 19, 2024
A local discount dive store closes its doors. Is this a good thing or bad? It will depend on several factors.
Your local dive center offers the best value
February 4, 2024
While the convenience of buying online is tempting, it doesn’t necessarily offer the best value. Buying locally does. Here is why.
Ten ways to turn curiosity into sales
July 18, 2023
Here are ten ways you can turn mere curiosity about the products and services you offer into measurable sales.
Don’t leave prospective customers baffled
October 5, 2022
How hard is it for your website visitors to find our how to become certified? It is not quick and easy, you may be losing business.