Think back to what your business looked like 10 years ago. Marketing budgets were reserved for ads in the paper or a feature in a magazine or the Yellow Pages. Where are you spending your marketing budget now?
Instead of print, businesses and consumers are relying on the internet. Has your dive shop evolved? Are you using social media for your digital advertising? If you’re not, you should; 1.8 billion users spend an average of 1 – 2 hours a day on social media platforms.
Find out how your digital presence compares to your competition. Go to Google and search “scuba lessons near me”. Where do you rank among the local competition? Take a look at the reviews. Notice how those influence the rankings. Beyond that, how does your Facebook page stack up?
Start focusing on your ROI instead of just posting content. Through Facebook, you can utilize over 1,500 filters to make specific targeted audiences to reach your potential customers. Carefully consider what you want to promote, say a specific product or class you offer, and create an ad. Along with posting the ad, Facebook will help you with your sales funnel to capture a lead or sell your product.
Don’t simply rely on your youngest staff member to manage your accounts. This is where that old marketing budget comes in to play. Hire a professional; someone who can create meaningful content and properly engage with your target audience.