Marketing Archives — DIVE BUSINESS | DIVE RETAILING | SALES

Why pay more?

Does your training agency charge extra for digital certification cards? Why pay more for what SDI offers for free?

When you call your training agency, does a real person answer the phone? Or do you get plunged into the Phone Tree From Hell?

A local discount dive store closes its doors. Is this a good thing or bad? It will depend on several factors.

While the convenience of buying online is tempting, it doesn’t necessarily offer the best value. Buying locally does. Here is why.

Here are ten ways you can turn mere curiosity about the products and services you offer into measurable sales.

How hard is it for your website visitors to find our how to become certified? It is not quick and easy, you may be losing business.

To market effectively, you must understand what it is you are selling. Guess what? It may not be what you think it is.

Don’t let your Open Water Diver course be perceived as being “the same as everyone else’s.” You can’t afford it.

The more time your students spend engaged in personal interaction with their instructors and other store staff, the more sales you will make.

How you deal with customers when selling masks, snorkels and fins sets the tone for future equipment sales.