Ten ways to turn curiosity into sales
Here are ten ways you can turn mere curiosity about the products and services you offer into measurable sales.
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Sales
Successful events start here
A successful event can not only bring immediate returns, but it can also help stimulate sales for months to come.
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Maximize Contact Hours, Maximize Sales
The more time your students spend engaged in personal interaction with their instructors and other store staff, the more sales you will make.
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9 ways to increase that first sale
How you deal with customers when selling masks, snorkels and fins sets the tone for future equipment sales.
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5 ways to increase your bottom line now
It’s not how much you make that matters; it’s how much you keep. If you want to keep more of the money that comes in your door, here are five steps that can bring an immediate increase in profitability.
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Psychology of Buyer Behavior
When are your customers likely to buy?
Understanding the “Psychology of Buyer Behavior” will enable you to sell more equipment.
Although there is a lot involved with Buyer Psychology, a key is to identify motivation. After understanding and identifying motivation, then next is to make it easy, but only for a limited time. Let me explain…
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“I’m Just Looking”
Ugh, how many times do we hear this? Wouldn’t it be great if every new person who walked into your store knew exactly what they wanted and was ready to buy…from you? Okay, now its time to wake up, real-world here. During many of my dealer visits, I get to observe this interaction and sometimes
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Why add-on sales are so important to your bottom line
Did you know it’s possible to make more money simply by working smarter, not harder? Add-on sales are a great way to do just that.
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The importance of “add on” sales
Learn how to read your customers and provide a focused consultative selling approach to maximize each and every sale.
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Yes, You Can Sell Travel Dive Bags
Everyone who dives travels. That means, everyone who dives, needs a quality travel dive bag. So why do most dive shops only stock their shelves with mostly cheap mesh and duffel bags?
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