Telephone Hell
When you call your training agency, does a real person answer the phone? Or do you get plunged into the Phone Tree From Hell?
Sales
Don’t play the game? Then don’t make the rules.
Do the people who manage your diver training organization actively dive and teach? You might be surprised.
Don’t play the game? Then don’t make the rules. Read More »
Does your agency prevent you from teaching better?
Does your training agency allow you to teach in ways that best meet your customers’ unique needs? At least one does not.
Does your agency prevent you from teaching better? Read More »
Ten ways to turn curiosity into sales
Here are ten ways you can turn mere curiosity about the products and services you offer into measurable sales.
Ten ways to turn curiosity into sales Read More »
Successful events start here
A successful event can not only bring immediate returns, but it can also help stimulate sales for months to come.
Successful events start here Read More »
Maximize Contact Hours, Maximize Sales
The more time your students spend engaged in personal interaction with their instructors and other store staff, the more sales you will make.
Maximize Contact Hours, Maximize Sales Read More »
9 ways to increase that first sale
How you deal with customers when selling masks, snorkels and fins sets the tone for future equipment sales.
9 ways to increase that first sale Read More »
5 ways to increase your bottom line now
It’s not how much you make that matters; it’s how much you keep. If you want to keep more of the money that comes in your door, here are five steps that can bring an immediate increase in profitability.
5 ways to increase your bottom line now Read More »
Psychology of Buyer Behavior
When are your customers likely to buy?
Understanding the “Psychology of Buyer Behavior” will enable you to sell more equipment.
Although there is a lot involved with Buyer Psychology, a key is to identify motivation. After understanding and identifying motivation, then next is to make it easy, but only for a limited time. Let me explain…
Psychology of Buyer Behavior Read More »
“I’m Just Looking”
Ugh, how many times do we hear this? Wouldn’t it be great if every new person who walked into your store knew exactly what they wanted and was ready to buy…from you? Okay, now its time to wake up, real-world here. During many of my dealer visits, I get to observe this interaction and sometimes
“I’m Just Looking” Read More »