Sales

Did you know it’s possible to make more money simply by working smarter, not harder? Add-on sales are a great way to do just that.

Learn how to read your customers and provide a focused consultative selling approach to maximize each and every sale.

Everyone who dives travels. That means, everyone who dives, needs a quality travel dive bag. So why do most dive shops only stock their shelves with mostly cheap mesh and duffel bags?

No matter how well stocked your rental department is, there’s most likely one money-making item you’re missing.

One of the things that makes running a retail store so interesting and fun (most days) is the fact that you can encounter an array of characters at your shop. From easy-going shoppers who make small talk, to customers on a mission who just want to get in and out of the store, retailers deal

Customers don’t buy features. They buy benefits. Know the difference, use it and watch your sales grow.