Everyone who dives travels. That means, everyone who dives, needs a quality travel dive bag. So why do most dive shops only stock their shelves with mostly cheap mesh and duffel bags?
The honest answer is because it’s easy to assume that divers don’t want to spend a couple hundred dollars on a high quality bag. It seems risky to stock your shelves with another expensive item. But here’s the thing: divers are buying these more expensive bags somewhere. Why not let it be from you?
There are so many different styles, it’s hard to imagine what your customers are looking for in a travel dive bag. Focus on the main needs of the diver. All divers desire a bag that is rugged, lightweight and compact for travel, durable for salt water and bouncing around boats, and large enough to secure and protect all of their gear. They also are a great way to store gear when not in use.
Divers are spending a lot of money on their equipment and want it to be protected. The best way to do that is with a high quality bag. In a mostly online world, give your customers an opportunity to see, touch and feel a quality dive bag and give your shop an opportunity to generate more income. A great tip is to pack a travel bag with gear and display it!